Creating New Events

The Great American Trucking ShowWhile we work hard at keeping recurring events fresh year after year, we are also interested in developing new events. Whether you need a show management expert or a full-fledged partner, we have the flexibility to provide the level of support you need. One example is GATS!

In 1999 we launched the Great American Trucking Show (GATS) in Dallas, Texas as a partner of Randall Publishing. It was the largest first-year trade show ever! At almost 400,000 net square feet and with over 35,000 attendees, it was truly an astounding new event. Visitors were a broad range of trucking professionals including fleet owners, fleet managers, owner-operators, purchasing agents, company drivers, media and family members. The success of this event came from targeting the right mix of decision-makers with buying influence, and creating a “must attend” show atmosphere.

At GATS we created many new features. These included a new product show room, recruitment pavilions, work truck feature, internet and technology pavilion, Pride & Polish truck beauty contest, concerts and NAFTA seminars. In addition, we developed an extensive media/promotion campaign that included truck stop and billboard advertising, and we implemented an extensive trucking radio network buy that reached the top truckers across the US.

We've demonstrated our ability to create and manage successful shows, and we're always looking for the next challenge. Call (or email) This email address is being protected from spambots. You need JavaScript enabled to view it. today so we can help you kick-off your event to a major success.

Trade Show Executive

MEMBER OF…

  • Trade Show Executive Gold 100
  • Society of Independent Show Organizers
  • International Association of Exhibitions and Events
  • 1
© 2018 Sellers Expositions. All Rights Reserved.